网络教学环境下高职市场营销专业课程的教学模式研究

Research on teaching mode of marketing under the network environment in higher vocational colleges

通过分析高职市场营销网络教学的现状和特点,结合当前企业发展网络培训的经验和趋势,探讨构建网络环境下高职市场营销专业课程教学的理论模型、教学模式、教学资源整合等,从而提供一个可行的网络教学设计实施的方法。

Through the analysis of higher vocational marketing network teaching status and characteristics, and combining with the current enterprise development network training experience and trend, this paper discusses the theory model, teaching mode and teaching resources integration of the teaching of marketing under the network environment in higher vocational eolleges so as to provide a feasible network teaching design and implementation method.