论服装专卖店中商业展示设计要素的运用

On the Application of Commercial Display Design Essentials in Clothing Stores

服装专卖店是现代社会服装销售的主要商业展示模式。主要从空间要素、道具要素、情感要素、色彩要素及灯光要素等五个方面分析了服装专卖店中商业展示设计要素的运用。

Clothing stores are the main methods of clothing sales in the modern society.this paper analyses the commercial display of clothing stores from five aspects of space elements,props elements,emotional elements,and color and lighting elements,and discusses the clothing store＇s design practice for reference.