基于价值链理论的鲜活农产品流通问题治理策略——以浙江省为例

Live agriculture product logistics problem governance strategy based on value chain theory——take Zheiiang province as example

农产品流通效能提升是实现农产品价格合理化的关键,价值链理论认为整个价值链的综合竞争力决定产业的竞争力。本文通过价值链治理模式将理论与实际联系起来,认为解决农产品流通问题必须着力于技术环节、生产环节和营销环节中的综合治理。我国鲜活农产品流通要实现升级,政府引导时必须根据各方面在价值链中所处的地位,采取不同的策略。

In our country produce current domain, still existing a lot of problems are worth people to consider and be discussed. The value chain theory is said that the comprehensive competitiveness of whole value chain is very important. This article combines the value chain management mode with practice in China, so as to solve the problems in terms of technology, pro- duction and marketing area. The government must adopt different tactics to upgrade the condition of fresh producecurrent, according to the guidance in the value chain of the position.