咸阳市青年女性旅游消费行为分析

Study on Behavior of Tourism Consumption of Young Women in Xianyang

针对咸阳市20岁-40岁女性的旅游消费行为，通过题目设计，并进行问卷调查，运用相关行为模型，分析咸阳市青年女性旅游消费行为的基本特征，并对旅游企业提供营销建议。

Analyzing the travel Consumption behavior of （20 - 40） year - old women, through questionnaire design and survey, the paper studies behavior characters of tourism consumption of young women and provides the sugges- tion for marketing strategy for tourism enterprises especially travel pertinence.