基于促销投资的供应链应急协调研究

Study on supply chain disruption coordination based on sales promotion

研究了由单制造商和单零售商组成的供应链中,零售阶段需求依赖于零售商的促销投资水平,当制造商的生产成本和零售商的存货投资成本同时出现扰动时的应急协调问题。通过对生产成本和存货投资成本的扰动程度进行情形分析,提出了不同程度扰动时的最优应对策略和协调机制。该机制为集中供应链系统中的决策者和制造商在面临生产成本和存货投资成本同时扰动时提供了理论决策依据。

This paper studied coordination problem of a supply chain with one manufacturer and one retailer under the manufacture＇s production cost and retailer＇s sales promotion cost disruptions,which demand relied on the sales promotion efforts of retailer.It provided the optimal disruption strategy and coordination method by analyzing the different disruptions of production cost and sale promotion cost.The coordination methods provided theoretic decision-making for decision-maker and manufacturer facing production cost and retailer＇s sales promotion cost disruptions.