主题公园的体验化设计模式研究——以西安大唐芙蓉园为例

Study on Experience Design Patterns of Theme Parks——A Case Study of Xi′an Tang Paradise

主题公园成功的关键是根据游客的需要为其提供足够的体验,吸引与留住游客并且增加游客的重游率。从体验经济的角度,提出主题公园产品的核心就是体验。分析了主题公园体验的影响因素、类型和体验化设计模式,指出主题公园的体验化设计能力将是主题公园核心竞争力所在,探讨了西安大唐芙蓉园的体验化设计模式。

The core of tourism products was the experience,the tourist experience must be paid more attention to so that it could meet the needs,demand and expectations of tourists.From the perspective of the experience economy,this paper pointed out that the core of theme parks products was the tourist experience and analyzed the influencing factors,classification of theme parks experience and the experience design patterns of theme parks,proposed the complete conceptual framework for the experience design of theme parks,pointed out that the experience design as the core competitiveness of tourist scenic spots would become the long winning weapon of tourist scenic spots.Finally,this paper analyzed the experience design patterns of Xi′an Tang Paradise.