中国商务英语专业动态模式研究

A Tentative Dynamic Model for Business English Program in China

从商务英语的成因理论出发,利用经济学、战略管理、市场需求等理论论证了商务英语专业的复合原理、市场定位及其动态发展的必要性,并在对比中西方商务英语模式差异性的基础上,提出了知识、技能与中国元素相结合的"三位一体"的复合理念,构建出了一个试验性商务英语专业的动态模型。

This paper combines theories from different fields like economics, strategic management, and market oriented studies to interpret the reasons and positioning of the BE model in China. Further more, by comparing different models both abroad and at home, a tentative dynamic model is explored and provided based on a tri-dimensional-factor concept. It is expected that this dynamic model could serve as a basis for theoretical construction for business English practice in China.