摘要
通过内部外部两个方面分析我国进出口企业国际物流的现状,并运用STP方法对国际物流市场进行细分并选择目标市场,最后总结出了国际物流市场的定位策略。
The paper analyzes the current situation of the Chinese exporting and importing enterprises in their international logistics operations from the enterprise-internal and external perspectives, uses the STP method to segment the international logistics market and select the target sectors, and finally summarizes the positioning strategy in the international logistics market.
出处
《物流技术》
北大核心
2012年第3期38-40,共3页
Logistics Technology
关键词
国际物流
STP
营销
进出口企业
international logistics
STP
marketing
exporting and importing enterprises
