期刊文献+

中国石油产业全球战略研究—CPGS模型构建

Study on Global Strategy of Chinese Oil Industry: Establlishing the CPGS Model
下载PDF
导出
摘要 指出中国的石油跨国企业加快了进入国际市场步伐,但现有研究对于这个重要产业的全球化战略研究却相对不足,并以CGMS模型为基础,融入石油产业特性后构建了中国的石油产业全球化战略的理论模型CPGS,拓展了全球化理论在行业的应用。 The paper points out that in view of the accelerating steps of the Chinese transnational oil enterprises into the international market, studies on the global strategy of this industry are relatively scarce and, to remedy this, formulates a CPGS theoretical model for the Chinese oil industry in its endeavor toward globalization on the basis of the CGMS model after taking into consideration the properties of the oil industry, thus expanding the application of the globalization theory in the logistics field.
作者 张汉昌
机构地区 南开大学商学院
出处 《物流技术》 北大核心 2012年第3期67-71,75,共6页 Logistics Technology
关键词 石油业 全球化战略 绩效 CPGS模型 oil industry globalization strategy performance CPGS model
  • 相关文献

二级参考文献19

  • 1吴晓云,邓竹箐.全球营销战略模型的检验指标创建及其应用——以60家跨国公司在华子公司全球营销战略的实证检验为例[J].管理科学学报,2006,9(1):68-78. 被引量:12
  • 2Livett, Theodore.. The Globalization of Markets. Harvard Business Review, May/June, 1983, 64: 92-102.
  • 3Jain, S C . Standardization of International Strategy: Some Research Hypotheses. Journal of Marketing, 1989, 53 (1): 70-79.
  • 4Cavusgil, S T , Zou, S and Naid G M . Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures. Journal of Marketing, 1994, 58 (1):1-21.
  • 5Quehh, J A ; E J Hoff. Customizing Global Marketing. Harvard Business Review, July/Aug, 1985, (4): 59-68.
  • 6Hout, T ; Porter, M E ; and Rudden, E . How Global Companies Win Out. Harvard Business Review, Sep/Oct, 1982, (60): 98-105.
  • 7Anderson; Shirley C . The Globally Competitive Firm: Functional Integration, Value Chain Logistics, Global Marketing, and Business College Strategic Support. Competitiveness Review, 2000, 10(2): 33-46.
  • 8Kogut, B . Designing Global Strategies: Comparative and Competitive Value Added Chains. Sloan Management Review, autumn1985: 27-38.
  • 9C Samuel Craig; and Susan P Douglas. Configurable Advantage in Global Markets. Journal of International Marketing, 2000, 8 (1):6-26.
  • 10Ohmae, K . Managing in a Borderless World. Harvard Business Review, May/June, 1989, (67): 152-161.

共引文献20

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部