收购注意力:信息经济下的营销取向

Attention of Purchase: The Marketing Aim Under Information Economy

信息经济下，注意力不仅起着决定消费者购买决策的作用，而且作为一种稀缺资源发挥着优化社会资源配置的重要作用，因此，企业的营销取向必须转移到以消费者的注意力为中心上来。采取措施．千方百计地收购注意力是企业在新形势下提高经济效益、增强竞争能力的必要手段。

Attention not only plays a role in deciding what the consumers buy but also plays a role in developing social resource allocation. For this reason, the marketing aim of the enterprises should be changed into the consumers' attention. Consumers' attention is the essential means to improve the economic benefit of the enterprises and to enhance a competitive ability among the enterprises.