我国武术期刊发展制约因素分析

An analysis of Chinese Wushu journal development restricting factors

武术期刊是武术传播的重要平台,其发展优劣关乎武术兴衰。通过文献资料、逻辑分析、专家访谈等,总结了我国武术期刊发展的制约因素。外部制约因素为:武术发展的不理想;武术发展政策的欠缺;新兴媒体的分流;受众体育兴趣与需求的转变。内部制约因素为:期刊内容与读者需求错位;期刊栏目设置雷同,内容同质化;期刊规范化、标准化程度低,来稿质量不高;期刊发行渠道不够完善。

Wushu journal is an important platform for Wushu communication; the quality of its development is related to the rising or declining of Wushu. By means of literature data and logic analysis and expert interview, the authors summarized Chinese Wushu joumal development restricting factors. Extemal restricting factors are unsatisfactory Wushu development, lack of Wushu development policies, separation of emerging media, changes of audience＇s sports interests and needs. Internal restricting factors are deviation between journal contents and reader needs, identical journal column settings, content homogenization, journal normalization, low degree of standardization, poor incoming manuscript quality, and incomplete journal distribution channels.