梧州旅游购物市场发展策略探讨

Probing into The Developmental Issues of Wuzhou's Tourist Shopping Market

旅游购物是旅游经济中最活跃、最具潜力的要素,对旅游目的地旅游收入的增长具有重要意义。本文基于实地调查的角度,针对梧州购物市场现存的主要问题,从突出旅游商品本土文化特色、完善购物市场基础设施、科学细分商品类别、建立旅游购物联盟网站、引入服务营销理念等方面,对促进梧州旅游购物市场的发展策略进行探讨。

Shopping when travelling is the most active and effective driving force to speed up the development of tourist economy, because it helps to the lasting economic growth of those travelling destinations. Based on sufficient field investigations, it is clear that the shopping market of Wuzhou are in face of stubborn problems. Thus, the author sets his starting point at how to further develop and perfect Wuzhou＇s tourist shopping market by doing the following things： highlight and propogate the commodities of prominent locality; provide its shopping market with up-to-date infrasture; categorize the commodities into more speicfic subdivisions in a more scientific way; grasp the idea of service marketing and put it into practice; set up travelling and shopping blocs and extend their overlaying network.