摘要
目前中国奢侈品网络销售BtoC网站发展势头良好,深得资本市场青睐。本文通过研究奢侈品网络营销的特点以及目前奢侈品网络销售模式,对奢侈品销售网站的发展趋势提出自己的看法。
Some BtoC websites of luxury sales are in good development prospects. The essay puts forward some opinions for the development tendency of BtoC websites on luxury sales according to the characteristics of the luxury network marketing and the pattern of luxury on line sales in China.
出处
《江苏商论》
2012年第2期37-39,共3页
Jiangsu Commercial Forum
关键词
奢侈品
网络营销
模式
发展趋势
luxury goods
network marketing
pattern
development tendency
