基于产品分类的工业旅游发展对策研究

Types and Development Strategy of Industrial Tourism

中国工业城市众多,工业旅游资源丰富,发展工业旅游是打造城市特色的有效手段。目前,工业与旅游业的结合尚处于起步阶段,工业旅游产品仍然停留在初级产品阶段,缺乏示范性精品,工业品牌还没有升级为旅游品牌,尚未被大众市场所认可。本文根据工业旅游产品类型的不同,将其分为工业遗产、生产性工业产品、消费性工业产品三类。在产品类型划分的基础上,探讨工业旅游的发展对策。对于工业遗产类应有效解决资金问题,通过有效的展示和解说,提升旅游体验,打造工业遗产深度游。消费性工业产品类型应将工业生产和旅游消费的链条连接起来,延长游客的停留时间,增加旅游收益和产品附加值。而生产性工业产品类型可发挥工业旅游的无形收益作用,使工业旅游成为企业形象塑造和文化传播的载体。

There are a large number of industrial cities in China which have long industrial histories and rich of industrial tourism resources. It is an effective way to build the special city image by developing of industrial tourism. There are three categories of industrial tourism products, including industrial heritage, industrial products and consumer products. The combination of industry and tourism is still infancy while industrial tourism products still remain in the primary stage. For the industrial heritage category, funding problems should be solved and ef- fective presentation and interpretation are needed in better tourism experience. For Consumer products type, industrial production and tourism should be linked by tourism consumption as well as extending the stay of tourists and increasing value-added tourism products. For the industrial product types, tourism can play the role of intangible benefits to build company＇s image and cultural transmission.