驰名商标自我淡化的表现形式和特点及其防范对策

The Forms,Characteristics and Preventive Measures of the Self-dilution of Well-known Trademarks

驰名商标对占有市场有着绝对的意义,任何淡化行为对驰名商标都将构成难以逆转的损害。自我淡化与传统的淡化相比,在淡化的主体或淡化的形式上都不相同。现实中,企业对驰名商标被淡化的情形已经非常警觉,但是对驰名商标自我淡化的情形并没有引起足够的重视和防范。探索驰名商标自我淡化的表现形式、特点及其防范对策,对企业的长远发展有着重要的意义。

Well-known trademarks have an absolute significance for Sharing market, and any diluting behavior to well-known trademarks would result in an irreversible damage. There are differences between self-dilu- tion and traditional dilution in terms of their form and subject. In reality, enterprises are alert to the self-di- lution of well-known trademarks, but do not take sufficient care and preventive measures. Exploring the forms, characteristics and preventive measures of self-dilution of well-known trademarks has vital significance to an enterprise＇s long-term development.