摘要
本文以符号学相关理论为基础,解析了服装广告的几种常见模式,并从符号学的角度通过模拟场景的构建、修辞手段的使用以及精神文化符号的创造使得服装广告更具感染力,也使服装品牌深入人心。对服装广告的符号化操作为设计和解读广告提供了新的角度,也成为了实现品牌强效传播的有力手段。
This paper resolves several common modes of clothing advertisements,which is based on the semiotic theory. From the perspective of the semiotic,it makes advertisements more appealing and deeply rooted in the audiences' hearts by constructing simulated scenarios,using rhetorical devices and creating spiritual cultural symbols.Clothing ads' symbolic operation provides a new perspective for ads' design and interpretation.It also becomes a powerful means to achieve brand's powerful propagation.
出处
《天津纺织科技》
2012年第1期48-50,共3页
Tianjin Textile Science & Technology
关键词
符号学服装广告模拟场景修辞手段精神符号
semiotictheory
clothing advertisements
simulated scenario
rhetorical device
spiritual symbol
