基于改进IPA法的城市会展旅游发展策略研究

An Revised IPA-Based Study on the Development Strategies of MICE Tourism

在城市会展旅游规模扩大、速度加快的发展过程中,科学的分析方法能为其未来发展提供有效而适当的行动方向。运用改进IPA法对城市会展旅游发展进行调查和分析,结果表明:在改善交通条件、提升会展业硬件设施、优化发展软环境、提高旅游业对接效能、完善城市综合配套等方面,城市会展旅游的发展应因势利导,整合资源,开展更具针对性的工作。

With the expansion of MICE Tourism and its expediting development,the scientific analysis can provide an effective and proper direction to the further development of MICE Tourism.This paper conducts the empirical study and analyze the MICE Tourism with the revised IPA,the result shows that the development of MICE Tourism shall give judicious guidance according to circumstance,integrate resources,and conduct more relevant and practical work in terms of the following aspects： the improvement of traffic condition,the enforcement of hardware facilities in MICE,the optimization of soft environment in MICE,the improvement of docking efficiency in tourism,the completion of urban comprehensive infrastructure,and so forth.