高校思政类网站传播效果调查与对策——以西南交通大学“前沿网”为例

Investigation of Transmission Results and Countermeasures for Political Education Websites of Colleges and Universities——A Case Study of Qian Yan Website of Southwest Jiaotong University

思政类网站是高校重要的网络教育平台和校园文化建设的重要组成部分。对西南交通大学"前沿网"传播效果的调查显示:作为全国高校十佳思政类网站,"前沿网"具有知名度和影响力,学生在浏览改版前网站时以理论学习为主。网站改版后,"文化欣赏"、"理论争鸣"等栏目也受到欢迎,同时,师生均希望完善互动平台。因此,进一步提高网站的传播效果当建立健全网站互动平台,注重受众需求调查,进一步提升网站内容的思想内涵和理论深度,注重科学的舆论引导。

The ideological websites in universities are an important platform of the grassrootsorganizations of CCP for web-based education, and the construction of the ideological university websites should keep pace with the time, which shall be stylish and practical. This preliminary study takes theredesign of Qian Yan website of Southwest Jiaotong University as an example, which is transformed from a comprehensive website to pure ideological one. The study adopts the questionnaire survey method andinvestigates 200 student CCP members. The results show that most students have their browsing on the old version of Qian Yan Website for theoretical study and they are satisfied with the new version of QianYan Website, especially the columns of Cuhure Appreciation and Theoretic Disputes. They suggest to make improvement on the interactive platform. For desirable communication effects, the study puts forward several measures including paying great attention to investigations on receivers, providing achannel for the expression of opinions, and enhancing guidance in the formulation of public opinions in a scientific way.