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刺激消费需求的有效手段——关系营销 被引量:2

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作者 殷越男
出处 《经济师》 2000年第3期38-39,共2页
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同被引文献25

  • 1克里斯丁.格朗鲁斯.通过顾客关系服务化来强化顾客价值过程——顾客关系时代的营销新命题[J].南开管理评论,2004,7(6):4-8. 被引量:25
  • 2王国顺,权明富,李小文.基于客户消费行为细分的营销决策分析[J].南开管理评论,2005,8(1):52-56. 被引量:12
  • 3过聚荣,邬适融.企业客户关系的特征性分析及其治理机制研究[J].南开管理评论,2007,10(1):50-53. 被引量:5
  • 4Leonard L. Berry, A. Parasuraman. Marketing Services - Competing through Quality. New York: The Free Press, 1991: 132-150.
  • 5Robert M. Morgan. Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy within the Organization. Jagdish N. Sheth, Atul Parvatiyar, eds. The Handbook of Relationship Marketing. CA: Sage Publications, 2000: 481-504.
  • 6Robert W. Palmatier, Srinath Gopalakrishna, Mark B. Houston. Returns on Business to Business Relationship Marketing Investments: Strategies for Leveraging Profits. Marketing Science, 25(5): 477-493.
  • 7Yi-Ching Hsieh, Hung-Chang Chiu, Mei-Yi Chiang. Maintaining a Committed Online Customer: A Study Across Search- Experience-Credence Products. Journal of Retailing, 2005, 81(1): 75-82.
  • 8Robert A. Peterson. Relationship Marketing and the Consumer. Journal of the Academy of Marketing Science, 1995, (23):278-281.
  • 9Pierre. Chandon, Brian. Wansink, Gilles. Laurent. A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, 2000, 64(10): 65-81.
  • 10Kevin P. Gwinner, Dwayne D. Gremler, Mary Jo Bitner. Relational Benefits in Services Industries: The Customer's Perspective. Journal of the Academy of Marketing Science, 1998, 26(2): 101-114.

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