卷烟消费倾向的区域性差异

Regional Differences in Smoking Preferences

为研究区域性差异对卷烟消费倾向的影响,对杭州、广州、成都、沈阳和兰州随机抽取的消费者给"利群"牌卷烟11个烟气吸味评价指标的评吸打分及其重要性排名进行了统计分析。结果表明:5市的消费者对"利群"牌卷烟的感受不同;对卷烟烟气的香气质量、香气饱满程度、余味舒适度和细腻度的关注度普遍较高,对其他指标的要求存在明显的区域差异:杭州的消费者对卷烟的刺激性,广州对回甜感,成都对烟气劲头和浓度,沈阳对回甜感和劲头,兰州对杂气、干燥感和浓度的诉求较高。区域不同,消费者对卷烟的消费倾向不同。

In order to investigate the influences of regional differences on smoking preferences, ＂Liqun＂ brand cigarettes were distributed to random consumers in Hangzhou, Guangzhou, Chengdu, Shenyang and Lanzhou for sensory evaluation, the scores of 11 sensory indexes and the significance of each index were statistically analyzed. The results showed that aroma quality and fullness, aftertaste comfortableness and smoothness of cigarette smoke were the common indexes about which smokers care most;of the remaining indexes： smokers in Hangzhou were concerned about irritation, smokers in Guangzhou liked sweet aftertaste, smokers in Chengdu preferred stronger impact and higher concentration, smokers in Shenyang liked sweet aftertaste and stronger smoke impact, and smokers in Lanzhou paid more attention to offensive odor, dryness and smoke concentration. It is concluded that the consumers in different regions have different smoking preferences.