转基因作物商业化推广:不只是食品安全性问题——对两个大众传播文本的比较分析与思考

Commercialization of GM Crops:Not Only Concerning Food Security——A Comparison and Analysis of Two Mass Communication Texts

本文以两个大众传播文本——美国分子生物学家詹姆斯.沃森的《DNA:生命的秘密》和法国独立导演玛丽-莫尼克.罗宾的《孟山都眼中的世界》为样本,结合具体个案进行比较分析,讨论二者在相同问题上的不同观点以及其中所体现出的视野、立场分歧。在此基础上,本文进一步讨论了有关转基因作物商业化传播问题,并认为,对于我国目前围绕转基因作物商业化的讨论,《孟山都眼中的世界》一书在视角、内容与写作方式上都提供了有益的借鉴。

This paper, based on a comparison and analysis of two mass communication texts-DNA： The Secret of Life written by James D. Watson and Le monde selon Monsanto （The World Accord- ing to Monsanto） written by Marie-- Monique Robin, aims to discuss their different opinions on same questions, the differences of point of view and position between the two texts. Furthermore, this paper discusses communication on the commercialization of GM crops, and suggests that the book, Le monde selon Monsanto, is quotable for discussion on the commercialization of GM crops in terms of viewpoint, content and writing manner.