新加坡青奥会新传媒集团报道分析

Analysis on the First Youth Olympic Report by Singapore New Media Group

第一届青奥会在新加坡举行,引发了全世界媒体的广泛重视。新传媒作为新加坡最为成熟1的传媒集团对此届青奥会做出了深刻解读、全面报道,这为今后的青奥会报道积累了很多可贵的经验,也留下了思考的空间。本文使用文献资料法、专家访谈法、数据统计法对新加坡新传媒第一届青奥会报道的手段、内容和效果三方面进行分析,得出以下结论:从报道手段上讲,体现多媒体相互融合、电视频道分工合作、平面媒体深刻形象、新媒体优势突出;从报道内容上,突出青年人自身的特点、凸显人文精神、体现国际视野。新传媒的青奥报道仍然存在一些问题,比如先期宣传不足、非赛事报道欠缺、广播媒体淡出、商业运作过度等。

The first Youth Olympic Games held in Singapore led to the widespread media attention around the world. The New Media Group as the most mature media group made an all - round and profound report that has accumulated a lot of valuable experience, but also left a space for improving. This article makes an analysis on its content, forms and effects by the methods of literature, expert interviews, data statistics and comes to the following conclusions ： First, from the perspective of report forms, New Media Group made full use of the multimedia technology, different TV channels cooperated with each other, plat media reported profoundly, the advantages of the new media were highlighted ; Second, form the perspective of content, thc vigor of youth, humanistic spirits and international field of vision are emphasized; Meanwhile, there are some problems needed to be solved during this Youth Olympic Game report, such as the inadequate beforehand publicity, inadequate non - competition reports ; the absence of broadcast media ; the abuse of business operation and so on..