体育节目观众的比较分析

Analysis on the Audience of Sports TV Shows

通过文献资料、数理统计等研究方法对体育节目受众的结构进行了分析,体育节目的观众中男性观众的比例高于女性30%左右;中老年观众对于体育节目更加青睐;中、高学历人群对体育节目热爱度更高;体育节目中高收入观众的比率高于其他类别节目;从各类观众在体育节目中的投入时间上来看,男性观众、中老年观众和学历及收入较高的人群收看体育节目的时间均较长,而年轻观众在体育节目上投入的时间也相对较多。体育节目的魅力源于其对受众的审美需求、自尊需求、学习诉求等的满足。

Through the literature, mathematical statistics, research methods, the structure of the audience of sports programs was discussed. The proportion of the male audience more 30% than women＇ , sports programs is popular in the middle - aged, highly educated population and high - income audience. The appeal of sports from the aesthetic needs of its audience, self - esteem needs, to meet learning aspirations and so on.