基于工作过程系统化的网络营销课程设计构想

Designing Conception of Internet Marketing Based on Systematization of Working Process

目前,中国许多高校的电子商务专业都开设了《网络营销》课程,但在经过了近十年的发展后,课程体系仍然很混乱。从分析《网络营销》课程设计的必要性入手,用基于工作过程系统化的方法对教学内容进行解构与重组,设计基于工作过程系统化的教学情境,研究基于工作过程系统化的教学方法和适应课程体系的考核方式,可以解决《网络营销》课程内容和教学方法等与市场脱节的问题。

Nowadays,in this situation,the course of Internet Marketing has been set up in the electronic commerce major in many universities and colleges.After several years,the system of this course is still very clutter.The problem that teaching content and method is divorced with market can be solved by analyzing the necessity of course design,reorganizing the content of the course with methods based on systematization working process,designing the teaching situation based on systematization of working process and doing some research about teaching methods based on systematization of working process and assessment methods fit for the course system.