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PayPal:未来货币生意

PAYPAL'S FUTURE CURRENCY BUSINESS
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摘要 “支付行业正处在一个转折点,今后2年内的商业变革将比过去10年还要猛烈。” 3月中旬,全球支付巨头PayPal推出了一个新玩意“PayPal Here”——一种可以被插入iPhone和安卓手机的微型读卡器,只要下载相关的手机应用程序,这个蓝色的三角形设备就可以让你的手机变成收银机,相比之下, This March has seen the global payment giant PayPal introduced a fashion gadget named 'PayPal Here'-a micro card reader that can be inserted into iPhone or Android phone. With corresponding applications, this blue triangle device can turn your mobile phone into an extremely inexpensive cash register. PayPal also offered a series of policies encouraging users to choose PayPal Here. Insiders say this is PayPal's response to the challenges from Square, an emerging company in mobile wallet. With similar card reader devices, Square handles USD3 million of daily turnover, and the company's valuation exceeded USD200 million. However, as PayPal sets feet on this market with 100 million global users and USD315 million daily turnovers, the situation is changing. The popular mobile payment might only be the tip of PayPal's future currency and business plan. According to Anuj Nayar, spokesman of PayPal, the company is going to redefine currency, and in the future, the only thing you need for payment will be a PayPal digital wallet in the cloud, an Internet connection, and a switch with 'ON/OFF' function. 'The payment industry is at a turning point. The changes in the next two years will be fiercer than the past decade, but we expect to lead it', said Anuj Nayar.
作者 刘琪
出处 《IT经理世界》 2012年第7期26-28,8,共3页
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