摘要
近几年,国内在本土案例的开发和教学上取得了长足的进步。本文透过哈佛商学院麦克法兰教授的学术经历、视角和观点,结合笔者个人的观察和思考,对案例开发与教学中的一些问题进行了重新梳理和反思。
Magnificent advances have been made in case development and teaching recent years in China. Underpinned on the experiences, perspectives and viewpoints of Professor McFarlan from Harvard Business School, and coupled with the writer＇s own observations and thoughts, this pa- per reflects on indigenous case development and teaching.
出处
《管理案例研究与评论》
2012年第1期64-68,共5页
Journal of Management Case Studies
关键词
案例开发与教学
重思
本土意识
再出发
case development and teaching
reflection
local consciousness
restart
