价值工程在京郊旅游企业产品开发中的应用研究——以康西草原为例

The Study of Value Engineering Application in Tourism Enterprise' Product Development in Beijing Suburbs:Taking "Kangxi Grassland" for Example

以康西草原为例,分析康西草原开发现状和存在的问题,并试图利用价值工程方法去解决康西草原开发中的问题,从而为康西草原的发展寻找新的突破点,同时也为京郊旅游发展提供借鉴,促进京郊经济的发展、带动就业、提高京郊形象。

Taking ＂Kangxi Grassland＂ for example, and analyzing its current status and problems, we try to use value engineering to solve the problems in its development, so that we can find a new breakthrough for ＂Kangxi Grassland＂. Meanwhile it could provide an experience for the development of suburb of Beijing, and so that we could better promote the development of Beijing suburbs＂ economic, promote employment and improve the image of the suburb of Beijing.