非政府组织参与公共危机治理中的形象塑造

Public Image-building of NGO Participating in Crisis Management

非政府组织作为公民社会的重要组织实体,作为公共治理框架中的组成部分,与其他主体比较具有资源优势、机制优势和公信力优势,在参与治理公共危机时应该而且也能够发挥重要的作用。在参与公共危机的治理过程中,非政府组织能够强化组织的凝聚力,争取到社会公众以及政府的支持和肯定,塑造良好的组织形象。

As important organizational entities of civil society and part of the subject of public governance framework,compared with other resources, non-governmental organizations have some advantages,such as resources,mechanisms, and credibility advantages.NGO can play an important role through participation in the process of crisis management. It can also strengthen the cohesion of the organization, to secure the public and government support and recognition,and provide a good image of the organizations.