高职教育顾客感知价值驱动因素识别实证研究

Empirical Research on Methods of Identification for the Driving Factors of Customer Perceived Value of Higher Vocational Education

基于顾客感知价值驱动因素的实证研究方法,通过深度访谈和问卷调查,进行探索性因子分析,获得高职教育感知价值驱动因素的四个因子:情感价值、服务价值、环境价值及发展价值;在对四个因子进行分析的基础上提出了相关的结论和建议。

This paper investigates a model of perceived customer value in polytechnic education.An exploratory study is conducted through the questionnaire survey and the in-depth interview.Based on the exploratory factor analysis,four factors,including the emotional value,the services value,the environmental value and the development value are discovered,and some conclusions and suggestions are put forward.