改革开放以来中国消费者研究探析

An Analysis of the Development Stages and Theory Structure of Chinese Consumers Study

结合中国市场形态发展阶段特征,运用普赖斯"文献增长四阶段"理论和关键词词频统计与聚类方法,分析改革开放以来我国消费者研究发展脉络和理论架构。研究结果显示,从改革开放至今,我国消费者研究发展总体可以划分为:萌芽期(1979-1992)、成长I期(1993-2001)和成长II期(2002-2009)三个阶段;当前消费者研究理论架构由六大分支研究领域构成:消费者行为研究、消费者心理研究、消费者权益保护及其相关研究、消费经济理论研究、基于消费者的营销理论和策略研究、网络环境下的消费者研究,围绕上述分支展开的相关研究构成了我国消费者研究的基本框架。

The literature growth law theory of D.S.Price is used to analyze the development stages of Chinese consumers study.After a systematic research,the conclusion is that the first stage is 1979-1992,the second is 1993-2001,and the third is 2002-2009.Then the paper analyzes the theory structure of Chinese consumers study.It concludes that the theory structure consist of six main parts.