传统园林建筑元素在中国酒类包装设计中的运用

Application of Traditional Landscape Architecture Elements in Wine Packaging Design of China

分析了传统园林建筑元素在现代酒包装设计中的借鉴与装饰作用,以水井坊、黄鹤楼、高炉家酒等酒类包装为例,论述了以漏窗的因借形式表现酒包装的古雅,台基的等级象征彰显特制酒的尊贵,建筑形式蕴涵文化的传承等,进而分析了这三类传统建筑元素在包装设计中的借鉴与运用。提出了传统建筑所具有的带有共性特征的造物方式,必定在众多造物门类中衍生与共存。

It analyzed the roles of elements of traditional landscape architecture which referenced and decorated in modern wine packaging design.It also discussed how to express the quaintness of wine by using the form of following-borrowing of ornamental perforated window,how to show the honor of special wine by using the grade symbol of foundation bed,how to embody the inheritance of culture with the forms of architecture,by giving three examples of wine packaging,which are the brands of Shuijingfang,Yellow Crane Tower and Gaolujia,so as to analyze the reference and utilizing of these three elements of traditional architecture in wine packaging design.Finaly,it put forward that the ways of creation which have the same characteristic will undoubtedly derivate and coexist in most kinds of creations.