现代企业形象的基本特征和理论范畴

Basic Features and Theoretical Category of Modern Enterprise Image

本文阐述和分析了现代社会条件下 ,形象及企业形象的基本涵义和基本特征 ,企业形象的特殊价值 ,概括和论证了企业形象理论研究的五对范畴及基本形态 ,力求揭示现代企业形象塑造的方法和途径。

WT5BZ]:This paper has stated and analyzed the basic implications and features of image and enterprise image, and the special value of enterprise image under the contemporary social conditions. It has generalized and demonstrated five categories of its theoretical research and the basic forms to reveal the approaches to the shaping of such images. [WT5HZ]