走出误区——浅论酒店公关策划的媒介选择

Go out of Wrongs ——How to Select Medias in Hotel PR Programming

媒介选择是酒店公关策划的重要内容之一 ,但在中国酒店公关策划的实践中 ,此环节往往出现种种偏误 ,从而妨碍了公关功能的有效发挥。造成此种状况的原因 ,既有意识、理念方面的因素 ,也有运作模式上的障碍。为更有效利用各种媒介 ,实现酒店公关工作的目标 ,在进行媒介选择时 ,酒店公关策划者应依据公关策划目标、公关对象特点。

Selecting medias is an important part of hotel PR programmig. However, errors which result from both theoretical conception and operational modes, have recently arisen in the link in China and obviously weakened PR fuction. Selecting medias for PR information should be considered on the basis of targets of PR programming, characteristics of PR objects, PR rules of media operation and principle of beneficial results to make good use of media and fulfill PR tasks.