当前三网融合趋势下的电视剧创作思路

TV Play Creation in the Context of Network Convergence

在三网融合趋势的压力之下,中国的电视剧创作也面临着新的机遇和挑战。电视机、计算机、手持移动收视终端、车载电视等不同类型的电视剧收视终端各具特点,电视剧创作者应该抓住机遇,不断调整、革新创作思路:根据收视方式调整叙事方式;根据收视人群选择创作方向;根据收视时空调整时长与样式;根据收视终端考虑互动因素;坚持内容为王,追求文化至上。

In the context of network convergence, Chinese TV play creation is confronting a new challenge as well as an opportunity. Different kinds of receiving terminal for instance TV set, personal computer, mobile phone, mobile TV set in cars or buses have different features. TV playwrights should innovate to catch the opportunity. They should regulate the way of narration according to different kinds of receiving terminal, and choose the direction of creation according to audiences. Content and culture is the most important thing.