论我国农村意识形态宣传中的公共沟通问题

On Public Communication Problems in Ideological Propaganda in Rural China

随着我国农村社会的转型和经济的发展,社会主义主流意识形态宣传工作在适应这一变化的同时也面临着一定的困境和挑战,要突破这一困境并寻求超越之路,必须重视畅通公共沟通渠道,增强主流意识形态在农村的吸引力,通过构建和完善公共沟通机制,实现主流意识形态建设的目标要求与农民群众自身利益诉求的信息互换,充分发挥以社会主义核心价值体系为主要内容的主流意识形态在新农村建设中的指导作用。

Along with the transition of rural society and the development of economy,the propaganda work of socialist mainstream ideology was also facing some difficulties and challenges while adapting to the changes.It is necessary to pay attention to open public communication channels and strengthen the appeal of the mainstream ideology to break through the predicament and seek the way of transcendency.Through constructing and perfecting public communication mechanism,it is possible to achieve mainstream ideology construction goal and information exchange of benefit appeal and then give full play to guiding role of the socialist core value system as the main content of the mainstream ideology in the construction of new countryside.