基于需求弹性的礼品定价模型研究

Elasticity of demand-based pricing strategy and its application in the gift prices

基于需求弹性理论分析了影响需求价格弹性的因素,不同价格弹性下的商品消费者对价格的变化敏感度存在差异,据此,制定出不同价格弹性下的定价策略,并把定价策略运用到节日礼品市场,建立了基于需求弹性的礼品定价模型.

This article analyzes the factors that influence the price elasticity of demand and the sensitivity of consumers to the changes of price under the condition of different price elasticity of goods and accordingly develops a pricing strategy under different price elasticities,and applies pricing strategies to holiday gift market,and builds the gift pricing model by the elasticity of demand.