实施商标品牌战略促进区域经济发展的路径探索

The Explore of Implementation of The Trademark and Brand Strategy to Promote Regional Economic Development Paths

就区域经济发展而言,打造区域品牌,实现区域品牌与产业品牌、企业品牌的并齐发展,是转变发展方式、推动经济发展的一项重要战略举措。一个地区拥有品牌的数量与质量直接影响着该区域经济的发展水平。区域品牌已经成为区域经济发展的主导因素,区域品牌建设是区域经济发展的必由之路。

As to tiregional economic development, an important strategic to transform the mode of development, and promote e- conomic development is to build a regional brand, regional brand and industry brand, corporate brand development together A region with the quantity and quality of the brand has a direct impact on the region＇s economic development level. The regional brand has become the dominant factor in regional economic development, regional brand building is the only way to regional economic development.