多式联运业务信息传递激励机制研究

Incentive mechanism of information transmission for Multimodal Transportation

针对综合服务型物流企业如何利用业务信息整合方面的能力,在国际多式联运业务中获得竞争优势这一问题,用委托-代理的模型对综合服务型物流企业多式联运业务信息传递中信息需求方与信息提供方的行为进行分析,通过可观察的效益指标对无法观察的努力程度的反应,以及效益指标对信息供需双方的边际效用等关系,探讨了综合服务型物流企业多式联运业务信息供需双方的协调激励机制,作为企业业务管理的决策参考。

Principal-Agent Model is used to analyze the actions between business information provider and demander.Measurable benefit index is used to indicate immeasurable effort index and utility index,and further analyze the factor of developing an incentive mechanism.Under conditions of asymmetric information,the ratio of marginal utilities of information provider and demander can be used as parameter when design or adjust the incentive mechanism.The incentive mechanism is used to encourage information providers to take actions positively and to punish them when they act negatively.