摘要
3G手机开辟了手机新时代,她传递者一种新的生活标准,创造一种新的生活品质,提升了人们的生活品位,所以,移动3G手机开启了手机营销的新篇章。不过,移动3G手机在营销策略的实施方面还存在一些问题,文章依据实际的调研,分析了具体存在的问题,基于此,提出了相应的对策。
Such is common knowledge that 3G mobile phones have not only opened up a completely new era,but also turned a page for mobile phone markets.However,there are still some problems in the marketing strategies in 3G mobile phone markets.Having done a lot of field investigations as well as field visits,the author summarizes the major racking problems and encloses the paper with several corresponding treatments.
出处
《江苏商论》
2012年第3期66-68,共3页
Jiangsu Commercial Forum
关键词
移动
3G手机
营销
China Mobile
3G mobile phones
Marketing
