我国空调销售渠道现状分析

Analysis of Air-conditioning Sales Channels in China

本文首先介绍我国空调产品特点,为下一步分析我国空调渠道作铺垫。接着简单介绍我们空调市场销售渠道现状,特别介绍了我国空调销售渠道的三大特点。最后介绍我国空调市场渠道的四种模式,分别是批发商带动零售商模式、海尔模式、格力模式和志高模式。

The first, this paper describes the characteristics of air conditioning products in China, for paving the way on further analysis of the airconditoning channels. Then this paper briefly introduces the status of air-conditioning marketing channel in China, a special presentation on China＇s three major characteristics of air-conditioning sales channels. Finally this paper introduces the four modes of China＇s air conditioner channes, respectively the mode of wholesalers driving retailers, Haiemodel, Gree and Chigo mode mode.