摘要
招商银行本着"做得更快更好"理念,在2002年开创了"金葵花"理财品牌,目前招商银行的个人理财业务在我国银行业处于领先位置。基于研究普益标准发布的2010年、2011年第2季度和第3季度报告,分析了招商银行理财产品的优劣势,以期给我国个人理财提供有价值的参考。
China Merchants Bank lines with the philosophy of ＂doing better and faster＂,and pioneered the＂ Golden Sunflower ＂financial brand in 2002,at present China Merchants Bank＇s personal financial services is in a leading position in China＇s banking industry.Based on the research on 2010,the second quarter of 2011 and the third quarter report released by Pu Yi standard,this paper analyzes the advantages and disadvantages of the Merchants Bank financial products in order to provide a valuable reference to our financial personal.
出处
《对外经贸》
2012年第3期64-66,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
个人理财
招商银行
理财产品
personal finance
China Merchants Bank
financial products
