以新馆建设为契机着力打造“人图”品牌

Take the Opportunity of New Library Construction,Strive to Create "Rentu" Brand

面对日益激烈的竞争,图书馆应引进品牌理念,进行品牌化建设与服务。中国人民大学图书馆应以新馆建设为契机,抓住发展机遇,着力打造"人图"品牌,建设"数字人图、特色人图、专家人图"。紧密结合学校发展规划与时代发展趋势,实施品牌建设的定位,制定品牌实施战略。品牌建成后还应进行品牌优化,使之得以可持续发展。

In the face of increasingly intensive competition, the library should introduce brand concept, implement branding construction and service. Library of People＇s University of China should grab the opportunity of new library construction for development, strive to create the ＂ Rentu＂ brand, and construct ＂ digital Rentu, characteristic Rentu, specialistic Rcntu＂. Combining closely with the school development planning and the current development trends, the library should implement the positioning of brand construction, formulate brand strategy. The brand should be optimized after construction for its sustainable development.