20世纪初年的报刊广告与政治宣传——围绕《俄事警闻》、《警钟日报》排满宣传广告所作的考察

Newspaper Advertisement and Political Propaganda in the Early 20th Century——A Study around the anti-Manchu rule propaganda advertisement in <Russian Alarming News> and <Alarm Bell Daily>

20世纪初年的中国,报刊广告逐渐成为革命派展开政治宣传的方式之一。在此背景下,《俄事警闻》、《警钟日报》创刊,并利用广告进行革命排满宣传,从揭露清朝的专制腐朽、残暴统治,到发掘传统文化中的反满思想,再到鼓吹暴力革命,在中国确立西方式的民主政治,大致形成为一个完整的体系和运作程序,反映了20世纪初年革命党人应对、解决当时中国内外社会危机的主流思路,为辛亥革命的爆发奠定了舆论基础。

In the early period of the 20th century of China,the newspaper AD gradually became one of the ways to developing political propaganda by the revolutionists.Under this background,Russian Alarming News and Alarm Bell Daily were founded.By making use of advertisements,the revolutionists carried out the revolutionary anti-Manchu rule propaganda,from exposing the Qing dynasty＇s autocracy decay and cruelty to the ant-Manchu thought in the traditional culture,again to advocating violence revolution and establishing the Western type democratic politics,thus generally forming a complete system and operating program,which reflected a mainstream for dealing with and solving the social crisis both at home and abroad in the early period of the 20th century,so as to lay a public opinion foundation for the outbreak of the Revolution of 1911.