三网融合时期河北省舆论宣传对策探究

Research on Propaganda of Public Opinion and Countermeasure During the Period of Convergence in Hebei Province

随着三网融合的深入开展,开创了一个自媒体时代,媒介环境、新闻样式、传播者角色、受众角色都发生了变化。河北省三网融合时期舆论宣传工作可以从以下四方面入手,通过整合媒介资源,构建良好宣传环境;作为政府应加强引导,应对传播变化;作为媒体应转换角色,提供话语平台;作为公众,应努力提高媒介素养,强化自媒体把关人。

Along with the in-depth development of triple play, ushered in a media age, media, environment, news, style, evangelist role, the audience＇s role has changed. Hebei Province triple play period propaganda work from the following aspects,Some work should be done in the period of tri-networks convergence in Hebei Province. As the following aspects： Through the integration of media resources, we will con- struct the good propaganda environment; the government should strengthen the guidance and deal with the changes of spread; the media should transform the role to provide speech platform; the public should improve media quality, and strengthen media gatekeepers.