环京津都市圈体育旅游资源SWOT分析与竞争策略研究

Swot Analysis and Competition Policy Research on Sports Tourist Resources of Peking-Tianjin Circle

体育旅游资源的合理开发对环京津都市圈体育的发展具有重要的战略意义。本文运用了文献资料法、态势分析法分析环京津都市圈旅游资源优势、劣势、机遇和挑战,并在此基础上提出了环京津都市圈体育旅游资源的开发策略。旨在进一步促进环京津都市圈体育旅游资源的合理开发和科学发展,成为经济增长的新亮点。

Rationale development of sports tourist resources has strategic impacts on the sports progress of Peking-Tianjin Circle.This research adopts documentary analysis and swot analysis to find out the strengths,weaknesses,opportunities and challenges in developing tourist resources of Peking-Tianjin Circle,and proposes development strategy thereafter.It aims to promote the reasonable and scientific development of the sports tourist resources of this area and develope it into the new economic growth point.