新媒体时代中国共产党的形象建设探讨

The Construction of the CPC's Image in New Media Age

中国共产党的形象建设是党的建设的重要内容。党的形象不仅是党的性质和执政能力的外化,更是客观性与主观性、整体性与层次性、历史继承性与时代创新性的统一。在新媒体时代,党的形象建设面临着新媒体传播方式变化以及青年群体信息接收方式变化的双重挑战。只有从党员个体、各级党组织以及党的整体三个层次运用新媒体加强党的形象建设,才能进一步使赋有时代感和生命力的执政党形象牢固树立在人民群众心中。

Image building is an important component in the construction of the CPC.The party image is not only the externalization of its nature and administrative ability,but also the unity of objectivity and subjectivity,integrity and stratification,and historical succession and creativity.In the age of new media, both communication style and the receiving way of information have changed,which greatly challenge the construction of party image.In order to deal with the new situation,it is important for the CPC to enhance the construction of the party image from the perspective of individual party member,party organization at different levels and the holistic party.Thus,a brilliant ruling party image with vitality will be deeply rooted in the mind of the masses.