体育传播对市民社会建设的助推作用

Study on the Sports Communication for Promoting the Construction of Civil Society

市民社会有表达团体意愿和获取利益的集体诉求,市民社会需要通过传媒空间表达观点影响从而制约国家政策、制度的制定和对社会事务的管理。而体育传媒随着社会的发展成为传播媒体的主要内容,有着庞大的受众群体,成为构成市民社会的潜在力量。要正确发挥体育传播的社会功能,充分发挥体育传播对市民社会成长的助推作用。体育传播要遵循主流价值观,媒体要增强社会公信力,还要避免不当传播给社会带来的负面影响。

In a civil society,people have recourse to the media to express collective willingness and to gain benefits,which restricts the country＇s policy making,rule formulation and management of the social affairs.With the development of society,the sports media has taken more important role and has huge audience group who are potential strength of civil society.This article aims to explore how to play the function of sports media and to promote the construction of the civil society.