《体坛周报》2008北京奥运报道的语言特色分析

Analysis of Language Features of "Sports Weekly"——Taking 2008 Olympic Games Coverage as the Example

运用文献资料法和逻辑分析法对《体坛周报》2008北京奥运会期间体育新闻报道语言特色进行研究。研究发现:标题的特色可以分为多用修辞、用直接引语做标题二个特点;而正文的叙述方式特色可以分为情感化的叙述方式、江湖战争化的叙述方式这二个特点。研究还发现:第一,《体坛周报》语言特色成因分析,首先是为了吸引读者的眼球,其次是体育新闻报道的传统所在;第二,对《体坛周报》语言特色的评价,分为正面评价和负面评价。正面评价为:用娱乐化的叙事方式表达了专业性的体育内容,起到了吸引读者的作用。负面评价为:为了过分强调语言特色而忽视了新闻的客观性,在追求轻松娱乐的同时,更应该注重专业与深度的结合。

This paper by using the methods of documentation and logical analysis of the Titan sports newspaper during the 2008 Beijing Olympic Games sports news language characteristic for research.The research process found： the title uses the multi-purpose rhetoric and direct speech;the narrative characteristics of the text are the emotion of narrative,river＇s lake of war of narrative.Conclusion： first,the reason is to attract the reader＇s eyeball;second,evaluation is divided into negative and negative.Positive evaluation for： with entertainment narration way of professional sports content,and played the attract readers role.Negative evaluation for： in order to emphasize the language characteristic and ignore the news authenticity.In the pursuit of light entertainment at the same time,more attention should be paid to the combination of professional and depth.