用心方能出新——媒体热议李娜夺冠标题大赏

Intention Makes Perfect——Appreciation of Newspaper Headlines Focusing on Lina's Victory

标题是新闻的核心竞争力。李娜加冕"法网"王后,中外主流媒体聚焦李娜予以强力报道。面对"同源新闻",各家媒体人同台竞技,各色标题竞相争艳。这些佳题的出新之道体现在角度求新、敞度求新、法度求新、亮度求新、效度求新等方面。

Headlines are the core competitiveness of the news. Soon after Li＇na won the 2011 French Open singles tide, she was focused by the mainstream media at home and abroad. In the competition of similar subjects, journalists compete with their various titles innovated on the perspective, the width, the gimmick, the attractiveness and the efficiency.