企业议价能力的影响因素分析:浙江产品实证

An Analysis of Influence Factors of Enterprise Bargaining Power——An Empirical Study Based on Industrial Enterprises of Zhejiang

本文将议价能力的影响因素分为三大类:企业特性、市场特性和消费者特性。根据浙江省面向工业企业问卷调查数据,以层次分析和回归分析为定量研究方法,研究这三大影响因素和议价能力之间的关系,主要结论有:企业特性、市场特性和消费者特性对企业议价能力有着显著的正向影响。

Factors affecting the bargaining power are divided into three categories： enterprise characteristics,market characteristics and consumer characteristics.According to the survey data of industrial enterprises in Zhejiang Province,using analytic hierarchy process and regression analysis as quantitative research methods,through empirical research of the relationship between these three factors and bargaining power,the results obtained are that enterprise characteristics,market characteristics and consumer characteristics have a significant positive impact on the enterprise bargaining power.It may provide reference to our enterprises in improving their bargaining power.